MAPIC delegates at the Palais des Festivals in Cannes

MAPIC · Turnkey Brand Takeover & Retail Headquarters

The entire villa.
Your retail brand’s Cannes headquarters.

For one defining MAPIC week, Villa Oxygène transforms into your retail brand or property group's private Cannes flagship. House your executive team, host retail partner presentations, investor dinners, with pool branding and turnkey hospitality.

Request Brand Takeover Proposal →

01 · Total brand takeover

Make the residence
your retail flagship.

Whether you are a commercial retail developer, lifestyle brand, or leisure concept leader, the estate becomes your private branded villa.

Escape cramped stands and generic restaurants. Welcome retail tenants, development partners, and key investors into 3,900 m² of Jacques Couëlle architecture for unhurried, high-level deal-making.

Plan your brand takeover →
Villa Oxygène branded pool terrace overlooking Cannes
Poolside with logo projection and LED staging
Branded executive dinner at Villa Oxygène

100%

Private brand takeover

6

Suites for your team

3,900 m²

Private grounds & pool

Turnkey

Hospitality & production

02 · How we brand your week

You bring the vision.
We take care of the experience.

From brand identity staging and interactive concept displays to private chefs, craft mixology, sound engineering, and investor hosting, we manage all execution on the ground so your team can focus on growth.

Logo beamed into pool water and architectural brand projection

01 · Visual takeover

Logo & pool branding

Your retail brand beamed into the illuminated swimming pool at night, concept showcase podiums, custom entrance signage, and architectural projection mapping.

Hospitality staff wearing branded company t-shirts and aprons

02 · Custom staffing

Branded team & apparel

Dedicated event managers, bilingual hosts, and hospitality staff in custom branded attire to reinforce your firm’s brand standards across every partner touchpoint.

Live music performance and sound setup at Villa Oxygène

03 · Entertainment & sound

Live music, DJs & AV

Concert-grade sound systems, intelligent lighting rigs, stage setups, acoustic performers, sunset DJ sets, and full technical crew to power keynote presentations and evening parties.

Private chef culinary plating and custom craft cocktail mixology bar

04 · Private hospitality

Private chefs & catering

Curated executive breakfast briefings, long terrace working lunches, branded cocktail mixology stations, and multi-course seated gala dinners prepared by private chefs.

Celebrity and guest hosting at Villa Oxygène

05 · VIP & talent care

Celebrity & guest hosting

Provide private dressing suites, green rooms, and red-carpet preparation for your celebrity guests, influencers, and brand ambassadors, with discreet private introductions.

Luxury master suite with sea view and branded VIP welcome gift set

06 · Live & stay together

Six suites for your team

Six luxury bedrooms (four equipped with indoor jacuzzis), daily housekeeping, garment care, and 24/7 security so your leadership team lives comfortably all week.

03 · Proven brand heritage

A villa trusted by
the world’s leading names.

Global brands, media houses, and iconic figures have repeatedly chosen Villa Oxygène for private launches, campaigns, and festival headquarters during Cannes weeks.

Eva Longoria at Villa Oxygène
Eva Longoria
La Toya Jackson at Villa Oxygène
La Toya Jackson
Magic Johnson at Villa Oxygène
Magic Johnson · Gala arrival
Joe Jackson and Mandla Mandela at Villa Oxygène
Joe Jackson & Mandla Mandela
Giorgio Armani
Lamborghini
Maybach
Gucci
Coca-Cola
Virgin Galactic

04 · Complete hospitality & operations

One host.
One flawless execution.

Tell us your company’s objectives for MAPIC week. We orchestrate the stay, brand staging, catering, transport, and security around one brief—and remain accountable from arrival to departure.

01

Arrival & transport

Airport collection, private chauffeurs, luggage handling, and discreet daily transport between the villa and the Palais.

02

Private chef & catering

Executive breakfast briefings, working lunches, evening menus, branded cocktail bars, and special occasions prepared around you.

03

Housekeeping & daily care

Daily cleaning, linen, laundry, garment pressing for galas, maintenance, provisioning, and discreet support throughout the week.

04

Security & privacy

Controlled access, private security teams, discreet arrivals, guest management, and complete privacy protocols.

05

Yachts & Riviera days

Yacht charters, coastal excursions, beach clubs, private client hospitality, and coastal entertaining.

06

Creative & production

Sound, lighting, AV screens, interview setups, brand dressing, pool projection, content capture, and evening production.

07

Leisure & wellness

Tee times, spa treatments, private yoga, water sports, and restorative downtime above the bay between appointments.

08

Private introductions

Discreet celebrity meet-and-greets and personal introductions can be explored by arrangement and subject to availability.

Villa Oxygène illuminated above Cannes

MAPIC · Brand Takeover Proposal

Make Cannes
your retail home.

Share your retail concept profile, hospitality requirements, and dates. We will return with a comprehensive, turnkey takeover proposal designed for MAPIC.

Request Brand Takeover Proposal →

For current event dates and delegate registration, consult the official MAPIC organiser. Villa Oxygène is an independent private venue.