01 · Visual takeover
Logo & pool branding
Your brand emblem beamed into the illuminated swimming pool at night, product display podiums, entrance banners, and architectural projection mapping.
TFWA · Turnkey Brand Takeover & Private Showcase
The entire villa.
Your brand’s luxury Riviera showroom.
For one defining TFWA week, Villa Oxygène transforms into your luxury brand's private Cannes flagship. House your senior executives, host private buyer tastings, and showcase your collections with pool branding, outdoor LED screens, and turnkey hospitality.
Request Brand Takeover Proposal →01 · Total brand takeover
Make the residence
your brand flagship.
Whether you are a global fragrance house, luxury spirits label, or luxury maison, the estate becomes your private branded villa.
Instead of crowded exhibition stands and generic hotel lounges, invite key buyers into 3,900 m² of Jacques Couëlle architecture. Host private tastings, brand activations, and sunset receptions overlooking the bay.
Plan your brand takeover →
100%
Private brand takeover
6
Suites for your team
3,900 m²
Private grounds & pool
Turnkey
Hospitality & production
02 · How we brand your week
You bring the vision.
We take care of the experience.
From product displays and tasting mixology to private chefs, custom-branded staffing, concert sound, and client entertaining, we handle all execution on the ground so your team can focus on commercial growth.
02 · Custom staffing
Branded team & apparel
Dedicated event managers, brand ambassadors, mixologists, and hospitality staff in custom branded attire across every buyer tasting and guest interaction.
03 · Entertainment & sound
Live music, DJs & AV
Concert-grade sound systems, intelligent lighting rigs, stage setups, acoustic performers, sunset DJ sets, and full technical crew to power keynote presentations and evening parties.
04 · Private hospitality
Private chefs & catering
Curated executive breakfast briefings, long terrace working lunches, branded cocktail mixology stations, and multi-course seated gala dinners prepared by private chefs.
05 · VIP & talent care
Celebrity & guest hosting
Provide private dressing suites, green rooms, and red-carpet preparation for your celebrity guests, influencers, and brand ambassadors, with discreet private introductions.
06 · Live & stay together
Six suites for your team
Six luxury bedrooms (four equipped with indoor jacuzzis), daily housekeeping, garment care, and 24/7 security so your leadership team lives comfortably all week.
03 · Proven brand heritage
A villa trusted by
the world’s leading names.
Global brands, media houses, and iconic figures have repeatedly chosen Villa Oxygène for private launches, campaigns, and festival headquarters during Cannes weeks.
04 · Complete hospitality & operations
One host.
One flawless execution.
Tell us your brand objectives for TFWA week. We orchestrate the stay, product staging, tasting bars, catering, transport, and security around one brief—and remain accountable from arrival to departure.
01
Arrival & transport
Airport collection, private chauffeurs, luggage handling, and discreet daily transport between the villa and the Palais.
02
Private chef & catering
Executive breakfast briefings, working lunches, evening menus, branded cocktail bars, and special occasions prepared around you.
03
Housekeeping & daily care
Daily cleaning, linen, laundry, garment pressing for galas, maintenance, provisioning, and discreet support throughout the week.
04
Security & privacy
Controlled access, private security teams, discreet arrivals, guest management, and complete privacy protocols.
05
Yachts & Riviera days
Yacht charters, coastal excursions, beach clubs, private client hospitality, and coastal entertaining.
06
Creative & production
Sound, lighting, AV screens, interview setups, brand dressing, pool projection, content capture, and evening production.
07
Leisure & wellness
Tee times, spa treatments, private yoga, water sports, and restorative downtime above the bay between appointments.
08
Private introductions
Discreet celebrity meet-and-greets and personal introductions can be explored by arrangement and subject to availability.
TFWA · Brand Takeover Proposal
Make Cannes
your brand’s showroom.
Share your brand requirements, buyer event plans, and dates. We will return with a comprehensive, turnkey takeover proposal designed for TFWA.
Request Brand Takeover Proposal →For current event dates and delegate registration, consult the official TFWA organiser. Villa Oxygène is an independent private venue.